Top-notch marketing and communication professionals will share their expertise in corporate and employee communication, marketing/branding, public relations, crisis and change management, digital marketing, social media and new communication technology.
“’Drive the Future’ packs the most compelling communication case studies, best practices and interactive sessions into a dynamic two-and-a-half-day program,” said Heather Guenther, president, IABC Detroit chapter. “Our focus is on strategies communicators need to know now to be successful in the future.”
Conference participants will:
- Learn from the best during nearly 30 professional development sessions, including keynote, breakout and extended sessions
- Celebrate successes at the Silver Quill Awards luncheon
- Expand their network to include colleagues in the Heritage Region’s 17 states
- Savor the city at the popular Dine-Around event, which showcases some of Detroit’s hottest restaurants
Conference sessions and speakers will be announced in early May and posted on the conference website. The Heritage Region conference draws nearly 200 communicators annually from throughout the Northeastern, Midwestern and Mid-Atlantic United States, as well as Canada.
Why You Should Attend
The corporate communications function needs to deliver bottom-line business solutions. The IABC Heritage Region Conference draws from top-tier speakers to deliver engaging, leading-edge content to participants. This content educates business professionals to advance their own organization with real-time solutions. The tools and tactics learned can be applied to any industry, used to lead real organizational change, and affect any business’ bottom line.
IABC helps educate communication professionals in new and innovative ways. Participants will return with a fresh perspective, a better understanding of business acumen, and a wide array of tactics and skills necessary to make a difference in their organization.
The program speakers will be carefully selected by experienced professionals. The conference programming committee has shaped the IABC Heritage Regional conference content for the past 13 years, selecting submissions that bring value and bottom-line results in today’s fast-paced environment.